So why does the beauty industry ignore us?

You love cosmetics – playing with color, finding effective formulas, making yourself look really good. So why does it seem like every ad campaign, beauty site and store is still geared toward the young woman who still has gorgeous skin, great hair and no lines?

And why do we get stuck spending money on products that were never intended for us?

This blog has two goals: first, to find great items that work well on older hair, skin and bodies. Second, to save you some money! The recommendations here are geared to the ‘mature’ woman (hate that word), who doesn’t want to spend a fortune but does love looking great.